Our Story

Bereshit: Heritage Meets Modernism

Breindell (בריינדלל), our founder’s Yiddish name, carries generations of resilience, pride, and legacy. More than just a brand, it’s a statement, a movement, a reclamation.

At the heart of our logo, the single thread forming the N in Breindell mirrors the shamash (helper) of the tzitzit: a guiding thread that binds past to present, self to story, one knot at a time, through every chapter of life.

Oh. For the curious, and goodness, do we know you don’t just fall into that category. You thrive in it, the double L isn’t a typo. It’s a signal. A soft shift. A subtle distinction. A small difference that says we carry the past forward, but we’re not here to copy it. We’re here to reimagine it. 

Tradition, Rewritten in 925 & 14K

In a world saturated with surface-level symbolism and hollow icons, Breindell was born to disrupt and redefine what Jewish jewelry can be. Rooted in history but never confined by it, we reject worn clichés to embrace bold, design-forward pieces that honor heritage without compromise.

Breindell doesn’t do try-hard aesthetics or buzzwords as a luxury flex, those performative fashion clichés don’t fit here. Instead, we balance sophistication with soul, keeping things rooted, intentional, raw, and real. That tension between meaning and aesthetics is exactly where Breindell thrives.

Even the word Judaica, imposed by the empire that once sought to erase our identity, cannot contain us. We choose how to embrace our culture and values in a way that feels alive and relevant to us, today.

The Tzitzit Reimagined

Designed and made in Israel. Each Breindell piece is meticulously designed by our founder and head designer, then handcrafted in our atelier by master artisans who blend ancient techniques with cutting-edge innovation. No shortcuts. No fleeting trends. Just honest, lasting luxury. 

Our debut collection, The Tallisman Collection, transforms the sacred commandment to wear Tzitzit into a striking emblem of identity and purpose. Bold, wearable, unapologetic: A talisman for the ages and a respectful nod to where we come from and where we’re headed.  

More Than Jewelry

Breindell is more than high-fashion jewelry, or even fine Jewish jewelry. It’s a cultural movement. One that’s united by shared values, grounded in spirituality, and guided by a deep respect for timeless design. Every Breindell piece is a modern heirloom, crafted with kavana (intention), rich with meaning, and made to connect you to something deeper.

We create luxury jewelry that speaks to identity, heritage, and connection. Whether you’re rooted in Jewish tradition or simply inspired by its values, Breindell is where you belong. You don’t have to be Jewish to feel at home here.

Integrity Defines True Luxury

As the Talmud (a central text of Jewish law and ethics) teaches, “Did you conduct your business with honesty?”, is the first question asked in heaven. At Breindell, this timeless value defines not only our craftsmanship but also the way we conduct business, and our dedication to transparency. True luxury means honoring honesty and integrity in every detail, from creation to customer care. 

Breindell is couture with conviction. 

Jewish Jewelry, Disrupted and Redefined for today, tomorrow, and always.